texts


Pocket Properties: An all new A - Z Land Brand

proposal by Andrea Zittel


An A - Z Pocket Property is not a natural piece of land, nor is it a house nor is it a vehicle-and yet it functions as all three of these. It is a portable and habitable property-a special area on the earth's surface which has the potential to create the sensations of security, stability and belonging.

As a public sculpture, a Pocket Property will function both as a prototype for a livable habitat, and as an investigation into the human need for private property. I am proposing that during the summer of 1999 the A - Z Pocket Property will be anchored in the Sound between Sweden and Denmark in connection with the housing exhibition "H99." For a period of time prior to the exhibition itself, I will live on my Pocket Property as a sort of "test drive," and documentation from this experience will be later edited into a video detailing both the pros and cons of living on the A - Z Pocket Property. If this initial prototype is successful, I am hoping that it will lead to the eventual production of a community of these estates which other people will likewise live on, in conjunction with two upcoming Danish/Swedish housing exhibitions: "Kulturbro 2000" and "BoOl ."

Although I am proposing this project to be realized far from my own home, I feel that it has--to a home culture in the California suburbs, I have become increasingly aware of how land is "packaged" as a consumable product. The reasons that we crave ownership of land parcels are interesting since they seem to be based more on psychological needs than on physical requirements: the needs for privacy, autonomy and the need for control over an intimate universe. Historically, of course, it was land, rather than money that gave people power, status and identity, and some of these benefits still seem to hold true--even if only symbolically. Although it can be said that we are becoming an increasingly mobile society, the fact that we are simultaneously becoming increasingly private and isolated within our individual, personal realms can not be overlooked. I have found life within the private lot of the suburb to be strangely disconnected from civic life, as neighbors tend to ignore each other in order to support the collective fantasy that we each live on our own private, secluded estate.

But the fantasy of my own Pocket Properties is both a little more playful and more extreme than the idea of living on a country estate. The habitat on a Pocket Property is actually built "into" the land like a cave; in this case the land is the home. This primitivist fantasy plays with the observation that many attempts at advanced design actually try to regain lost ideals. Like most progressive living environments, my cave simultaneously looks forward and backwards. In this case, backwards towards a simplified lifestyle free from the pressures of constant consumption, and forward towards a sophisticated and personalized environment, which is both adaptable and mobile. As our world is increasingly opened up by convenient and affordable travel and communication breakthroughs, it is not surprising that the most human reaction is to try to shrink it back down into manageable proportionsƒ"to go live on a deserted island," so to speak. In this case the ultimate luxury is not a limitless palette, but a small, intimate universe in which to explore the parameters of one's own personal options.

When trying to describe the divisions that are drawn up to create "packaged" territories out of the earth's crust, it is difficult to come up with exactly the right terminology. The word "boundaries" seems inappropriate since in most cases these are graphic divisions made on maps, rather than real, physical barriers. These shapes and patterns, like "cookie cutter" land, reflect many of the political and social factors during the times in which they were determined. The oldest and most natural divisions appear visually as extremely irregular since they may follow some real, geographical trait such as a mountain range or a river. Other borders represent territory carved out through battle--pushed back and forth until the identities of these countries have come to a seemingly stable balance. I have become interested in these resulting shapes of land, and how these shapes themselves can come to function as icons or logos such as the state of Texas, or the "boot"-shaped country of Italy.

The most modem divisions however are geometric, and while they make perfect sense on the map, they have little relationship to the actual geography of the land which they describe. In 1785 the United States was divided up into a seemingly infinite expandable grid system composed of one-square-mile plots so that the land could be better sold off from a centralized location. Since then each of these plots has been broken down further and further into smaller grid sections. In this process the land has become very abstracted. Like products on a supermarket shelf, efforts have been made to create regular and evenly proportioned lots. Neighborhoods are more and more identified as supporting homogeneous groups, such as ethnic, wealthy, and working class and they now even support brand names such as Tuscany Hills and Sonata Estates.

An A-Z Land Brand, such as the Pocket Properties are in this same sense another consumable land product available in infinite repetition just like cars off of an assembly line. Although they are proposed as an island, they could just as easily be seen as any other type of manufactured territory-from the bed of a trailer to the flat surface of a desk. On a formal level, I am interested in the human reaction to horizontality itself, which inherently; seems to call out to us to define it's regions, from place mate to pillows to front lawns to parking spots. I believe that it is our need to divide these surfaces that suggests a deeper subconscious urge to defend a territory, and yet I do not want to claim that this instinct is simple and without a sense of inner conflict. I think that the metaphor of the "deserted island" represents both our greatest fear and our greatest fantasy and it is because of the complexity and contradictions of our needs that I feel so compelled to try to create a body of work that explores and addresses these needs.

Rather than functioning as a commentator--I am proposing to function as both researcher and guinea pig for my Pocket Property project. I plan to both design and build this project and then to live on it for an arranged period of time. I would also like to suggest that it be made available for others to live on as well. Although I'm not exactly sure if it is legal, I must confess that it is my ultimate fantasy to set the work adrift on the sea so that at the end of our project it may become yet another part of the earth's geography-my own private island floating around out there somewhere in a very big ocean.

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